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PROPOSAL
PROPOSAL
PROPOSAL
NEST
NEST
NEST
A Proposal Writing Mobile App Case Study
A Proposal Writing Mobile App Case Study
A Proposal Writing Mobile App Case Study
UX Case Study
UX Case Study
UX Case Study
Tools:
Tools:
Tools:
Project Overview
Project Overview
Project Overview
Project:
Project:
Project:
Proposal Nest
Proposal Nest
Designed by:
Designed by:
Opeyemi Titiloye
Opeyemi Titiloye
Year:
Year:
2025
2025
Proposal Nest App is a mobile platform designed to connect users with vetted professional writers for business proposals, academic writing, grant proposals, NGO fundraising documents, pitch decks, and company profiles.
The goal is to simplify the entire proposal creation process from selecting a service to receiving a polished, professional document.
Proposal Nest App is a mobile platform designed to connect users with vetted professional writers for business proposals, academic writing, grant proposals, NGO fundraising documents, pitch decks, and company profiles.
The goal is to simplify the entire proposal creation process from selecting a service to receiving a polished, professional document.
Proposal Nest App is a mobile platform designed to connect users with vetted professional writers for business proposals, academic writing, grant proposals, NGO fundraising documents, pitch decks, and company profiles.
The goal is to simplify the entire proposal creation process from selecting a service to receiving a polished, professional document.
Problem Statement
Problem Statement
Problem Statement
Individuals, SMEs, NGOs, and corporate teams who need professional proposals, grant applications, or academic documents often struggle to complete them efficiently and confidently.
As users, they face difficulty finding trusted and qualified writers for specialized writing tasks, making the process uncertain from the start. Pricing is often unclear or inconsistent, with hidden costs and vague scope definitions that make budgeting stressful and unpredictable.
Once work begins, users experience poor project management, including fragmented communication, missed deadlines, and little visibility into progress. This lack of structure increases anxiety and forces users to constantly follow up for updates.
Individuals, SMEs, NGOs, and corporate teams who need professional proposals, grant applications, or academic documents often struggle to complete them efficiently and confidently.
As users, they face difficulty finding trusted and qualified writers for specialized writing tasks, making the process uncertain from the start. Pricing is often unclear or inconsistent, with hidden costs and vague scope definitions that make budgeting stressful and unpredictable.
Once work begins, users experience poor project management, including fragmented communication, missed deadlines, and little visibility into progress. This lack of structure increases anxiety and forces users to constantly follow up for updates.
Individuals, SMEs, NGOs, and corporate teams who need professional proposals, grant applications, or academic documents often struggle to complete them efficiently and confidently.
As users, they face difficulty finding trusted and qualified writers for specialized writing tasks, making the process uncertain from the start. Pricing is often unclear or inconsistent, with hidden costs and vague scope definitions that make budgeting stressful and unpredictable.
Once work begins, users experience poor project management, including fragmented communication, missed deadlines, and little visibility into progress. This lack of structure increases anxiety and forces users to constantly follow up for updates.
Solution Statement
Solution Statement
Solution Statement
Proposal Nest is designed as a guided, admin-managed proposal writing platform that removes uncertainty from hiring writers and managing complex writing projects.
The solution introduces a structured, end-to-end workflow where users can submit requirements, receive an assigned vetted writer, track progress through clear milestones, and communicate within a single workspace without relying on external tools.
To address trust and financial risk, Proposal Nest integrates admin oversight, transparent pricing logic, and a money-back guarantee, ensuring quality control and dispute mediation throughout the project lifecycle. Clear progress indicators, revision history, and centralized file management replace fragmented communication and reduce user anxiety.
By prioritizing clarity, visibility, and friction-free actions especially for returning users the platform enables individuals, SMEs, NGOs, and researchers to confidently complete high-quality proposals with speed and assurance.
Proposal Nest is designed as a guided, admin-managed proposal writing platform that removes uncertainty from hiring writers and managing complex writing projects.
The solution introduces a structured, end-to-end workflow where users can submit requirements, receive an assigned vetted writer, track progress through clear milestones, and communicate within a single workspace without relying on external tools.
To address trust and financial risk, Proposal Nest integrates admin oversight, transparent pricing logic, and a money-back guarantee, ensuring quality control and dispute mediation throughout the project lifecycle. Clear progress indicators, revision history, and centralized file management replace fragmented communication and reduce user anxiety.
By prioritizing clarity, visibility, and friction-free actions especially for returning users the platform enables individuals, SMEs, NGOs, and researchers to confidently complete high-quality proposals with speed and assurance.
Proposal Nest is designed as a guided, admin-managed proposal writing platform that removes uncertainty from hiring writers and managing complex writing projects.
The solution introduces a structured, end-to-end workflow where users can submit requirements, receive an assigned vetted writer, track progress through clear milestones, and communicate within a single workspace without relying on external tools.
To address trust and financial risk, Proposal Nest integrates admin oversight, transparent pricing logic, and a money-back guarantee, ensuring quality control and dispute mediation throughout the project lifecycle. Clear progress indicators, revision history, and centralized file management replace fragmented communication and reduce user anxiety.
By prioritizing clarity, visibility, and friction-free actions especially for returning users the platform enables individuals, SMEs, NGOs, and researchers to confidently complete high-quality proposals with speed and assurance.
Design Process
Design Process
Design Process
Research
Research
Research
Ideate
Ideate
Ideate
UI/UX Design
UI/UX
Design
UI/UX Design
Prototype
Prototype
Prototype
User Testing
User
Testing
User Testing
Research Findings
Research Findings
Research Findings
To ground Proposal Nest in real user needs, I followed industry-standard research practices to understand user behaviors, pain points, and expectations shaping a more reliable and intuitive experience.
To ground Proposal Nest in real user needs, I followed industry-standard research practices to understand user behaviors, pain points, and expectations shaping a more reliable and intuitive experience.
Target Audience
Target Audience
Target Audience
Market data reveals that 65–70% of SMEs depend on outsourced writers for proposals and grants as a result of skill gaps and tight delivery timelines. NGOs and early-stage startups (60%+) frequently engage external writers for funding-related documents, prioritizing quality and reliability. Academic users also represent a significant segment, driven by the ongoing need for structured support in thesis development, research writing, and formal documentation.
Market data reveals that 65–70% of SMEs depend on outsourced writers for proposals and grants as a result of skill gaps and tight delivery timelines. NGOs and early-stage startups (60%+) frequently engage external writers for funding-related documents, prioritizing quality and reliability. Academic users also represent a significant segment, driven by the ongoing need for structured support in thesis development, research writing, and formal documentation.
Market data reveals that 65–70% of SMEs depend on outsourced writers for proposals and grants as a result of skill gaps and tight delivery timelines. NGOs and early-stage startups (60%+) frequently engage external writers for funding-related documents, prioritizing quality and reliability. Academic users also represent a significant segment, driven by the ongoing need for structured support in thesis development, research writing, and formal documentation.
SMEs
SMEs
SMEs
NGOs
NGOs
NGOs
Startups & Founders
Startups & Founders
Startups & Founders
Corporate Teams & Enterprises
Corporate Teams & Enterprises
Corporate Teams & Enterprises
Independent Professionals & Consultants
Independent Professionals & Consultants
Independent Professionals & Consultants
Students & Researchers
Students & Researchers
Students & Researchers
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