Transitflow: Smarter commute, mobile first app for BRT
Transitflow: Smarter commute, mobile first app for BRT
Transitflow: Smarter commute, mobile first app for BRT
Platform build for easy commute for Lagos BRT commuterts
Platform build for easy commute for Lagos BRT commuterts
Project overview
Project overview
Project overview
Year: 2026
Year: 2026
Year: 2026
TransitFlow is a mobile-first public transportation tracking and commuting platform designed for Lagos commuters. The project focuses on reducing uncertainty during daily travel by providing reliable bus tracking, predictable arrival windows, route guidance, and seamless digital payments.
Instead of helping users simply find a route, TransitFlow helps them make confident commuting decisions before leaving home.
TransitFlow is a mobile-first public transportation tracking and commuting platform designed for Lagos commuters. The project focuses on reducing uncertainty during daily travel by providing reliable bus tracking, predictable arrival windows, route guidance, and seamless digital payments.
Instead of helping users simply find a route, TransitFlow helps them make confident commuting decisions before leaving home.
TransitFlow is a mobile-first public transportation tracking and commuting platform designed for Lagos commuters. The project focuses on reducing uncertainty during daily travel by providing reliable bus tracking, predictable arrival windows, route guidance, and seamless digital payments.
Instead of helping users simply find a route, TransitFlow helps them make confident commuting decisions before leaving home.
My Role: Product designer
My Role: Product designer
I worked on:
Product strategy
UX research
Competitive analysis
User persona creation
User flow design
Information architecture
UI design
Design system development
Prototyping
Product strategy
Competitive analysis
User flow design
Design system development
Prototyping
UX research
User persona creation
Information architecture
UI design
I worked on:
I worked on:
Product strategy
Competitive analysis
Design system development
User persona creation
Information architecture
UX research
UI design
Prototyping
User flow design
Timeline: 3 weeks
Timeline: 3 weeks
Timeline: 3 weeks
Location: Nigeria
Location: Nigeria
Location: Nigeria
Problem statement
Problem statement
Problem statement
For many Lagos commuters, the biggest challenge is not distance but uncertainty.
Users often arrive at terminals without knowing:
When the next bus will arrive
Which bus to board
Whether a route is crowded
How long the journey will actually take
This creates what I identified as a "Trust Gap" between commuters and public transportation systems, leading to stress, poor planning, and wasted time.
For many Lagos commuters, the biggest challenge is not distance but uncertainty.
Users often arrive at terminals without knowing:
When the next bus will arrive
Which bus to board
Whether a route is crowded
How long the journey will actually take
This creates what I identified as a "Trust Gap" between commuters and public transportation systems, leading to stress, poor planning, and wasted time.
For many Lagos commuters, the biggest challenge is not distance but uncertainty.
Users often arrive at terminals without knowing:
When the next bus will arrive
Which bus to board
Whether a route is crowded
How long the journey will actually take
This creates what I identified as a "Trust Gap" between commuters and public transportation systems, leading to stress, poor planning, and wasted time.
Project goal
Project goal
Design a commuter-focused experience that helps users:
Travel with confidence
Reduce waiting time
Make informed route decisions
Access reliable transit information
Complete payments without friction
Design a commuter-focused experience that helps users:
Travel with confidence
Reduce waiting time
Make informed route decisions
Access reliable transit information
Complete payments without friction
Solution approach
Solution approach
Design a commuter-focused experience that helps users:
Travel with confidence
Reduce waiting time
Make informed route decisions
Access reliable transit information
Complete payments without friction
Design a commuter-focused experience that helps users:
Travel with confidence
Reduce waiting time
Make informed route decisions
Access reliable transit information
Complete payments without friction
My design approach
My design approach
My design approach
1. Research & Discovery
I studied the commuting challenges within Lagos public transportation and analyzed existing solutions.
This included:
SWOT analysis of competing platforms
Transit behavior research
Pain point identification
User need mapping
2. User centered design
I created personas representing common Lagos commuters, including:
Working professionals commuting daily
Students navigating the city on fixed schedules
This helped align product decisions with real commuter needs and behaviors.
3. Structure & Flow design
I mapped complete user journeys for:
Route planning
Live tracking
Commute scheduling
Ticket purchasing
Account setup
The goal was to reduce decision fatigue and simplify key actions.
4. Visual & System design
A scalable design system was created using:
Consistent components
Clear status indicators
Simple navigation patterns
Accessible typography
Reusable interface elements
1. Research & Discovery
I studied the commuting challenges within Lagos public transportation and analyzed existing solutions.
This included:
SWOT analysis of competing platforms
Transit behavior research
Pain point identification
User need mapping
3. Structure & Flow design
I mapped complete user journeys for:
Route planning
Live tracking
Commute scheduling
Ticket purchasing
Account setup
The goal was to reduce decision fatigue and simplify key actions.
2. User centered design
I created personas representing common Lagos commuters, including:
Working professionals commuting daily
Students navigating the city on fixed schedules
This helped align product decisions with real commuter needs and behaviors.
4. Visual & System design
A scalable design system was created using:
Consistent components
Clear status indicators
Simple navigation patterns
Accessible typography
Reusable interface elements
Key product design decision
Key product design decision
Key product design decision
Phone number authentication
Instead of traditional email registration, users sign up with their phone numbers.
Reason:
Faster onboarding
Familiar behavior
Lower friction
Better suited to local commuting habits
Phone number authentication
Instead of traditional email registration, users sign up with their phone numbers.
Reason:
Faster onboarding
Familiar behavior
Lower friction
Better suited to local commuting habits
4-Digit Transit PIN
Instead of traditional email registration, users sign up with their phone numbers.
Reason:
Faster onboarding
Familiar behavior
Lower friction
Better suited to local commuting habits
4-Digit Transit PIN
Instead of traditional email registration, users sign up with their phone numbers.
Reason:
Faster onboarding
Familiar behavior
Lower friction
Better suited to local commuting habits
4-Digit Transit PIN
Instead of traditional email registration, users sign up with their phone numbers.
Reason:
Faster onboarding
Familiar behavior
Lower friction
Better suited to local commuting habits
Commute Scheduling
Users can reserve future trips directly from route details.
Reason:
Provides certainty and reduces anxiety around transportation availability.
Commute Scheduling
Users can reserve future trips directly from route details.
Reason:
Provides certainty and reduces anxiety around transportation availability.
Live Tracking with Arrival Ranges
Instead of unrealistic exact ETAs, TransitFlow focuses on predictable arrival windows.
Reason:
Reliable expectations build trust better than inaccurate precision.
Live Tracking with Arrival Ranges
Instead of unrealistic exact ETAs, TransitFlow focuses on predictable arrival windows.
Reason:
Reliable expectations build trust better than inaccurate precision.
Challenges & Learnings
Challenges & Learnings
Challenges & Learnings
One of the biggest challenges was designing for a transportation environment where real-time information can be unpredictable.
This project reinforced the importance of designing for trust, not just functionality. Users are more likely to adopt a transit product when it helps them make confident decisions, even when conditions change.
One of the biggest challenges was designing for a transportation environment where real-time information can be unpredictable.
This project reinforced the importance of designing for trust, not just functionality. Users are more likely to adopt a transit product when it helps them make confident decisions, even when conditions change.
Outcome
Outcome
Outcome
TransitFlow demonstrates how thoughtful product design can reduce commuter anxiety and create a more predictable public transportation experience.
By focusing on reliability, clarity, and decision support, the product helps commuters spend less time guessing and more time moving confidently.
TransitFlow demonstrates how thoughtful product design can reduce commuter anxiety and create a more predictable public transportation experience.
By focusing on reliability, clarity, and decision support, the product helps commuters spend less time guessing and more time moving confidently.
TransitFlow was designed around a simple belief:
People don't just need directions. They need confidence in their journey.
The project reimagines public transportation through the lens of trust, transforming daily commuting from an uncertain experience into a structured and dependable one.
TransitFlow was designed around a simple belief:
People don't just need directions. They need confidence in their journey.
The project reimagines public transportation through the lens of trust, transforming daily commuting from an uncertain experience into a structured and dependable one.
TransitFlow was designed around a simple belief:
People don't just need directions. They need confidence in their journey.
The project reimagines public transportation through the lens of trust, transforming daily commuting from an uncertain experience into a structured and dependable one.
I'm actively exploring new opportunities as a Product Designer. I'm interested in connecting with teams building thoughtful consumer products, AI-powered experiences, creator tools, and enterprise solutions. I'm also open to freelance projects, design collaborations, and conversations with people solving meaningful problems through technology.
I'm actively exploring new opportunities as a Product Designer. I'm interested in connecting with teams building thoughtful consumer products, AI-powered experiences, creator tools, and enterprise solutions. I'm also open to freelance projects, design collaborations, and conversations with people solving meaningful problems through technology.
Tityan.design © 2026 Opeyemi Titiloye
Tityan.design © 2026 Opeyemi Titiloye